What are the differences between different grades of white pigment?
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White pigments are essential components in a wide range of industries, including coatings, plastics, paper, and cosmetics. They are used to provide opacity, brightness, and color to products. Different grades of white pigments offer unique properties and performance characteristics, making them suitable for specific applications. As a white pigment supplier, I have extensive knowledge of the various grades available in the market and their differences. In this blog post, I will discuss the key differences between different grades of white pigments.
Chemical Composition and Crystal Structure
One of the primary factors that differentiate white pigments is their chemical composition and crystal structure. The most common white pigments include titanium dioxide (TiO₂), zinc oxide (ZnO), and zinc sulfide (ZnS). Each of these pigments has a distinct chemical formula and crystal structure, which affects their physical and chemical properties.
Titanium dioxide is the most widely used white pigment due to its excellent opacity, brightness, and whiteness. It exists in two main crystal forms: rutile and anatase. Rutile titanium dioxide has a more compact crystal structure, which gives it higher refractive index, better weather resistance, and superior hiding power compared to anatase. As a result, rutile titanium dioxide is preferred for outdoor applications, such as coatings for buildings and automotive finishes. Anatase titanium dioxide, on the other hand, has a lower refractive index and is more suitable for indoor applications, such as paints for walls and ceilings.
Zinc oxide is another important white pigment that is known for its excellent UV absorption properties. It has a hexagonal crystal structure and is commonly used in sunscreen products, as well as in coatings and plastics to provide protection against UV radiation. Zinc oxide also has antibacterial and antifungal properties, making it suitable for use in cosmetics and personal care products.
Zinc sulfide is a white pigment with a cubic crystal structure. It is often used as a substitute for titanium dioxide in applications where cost is a major consideration. Engineering Plastic Zinc Sulfide is specifically formulated for use in engineering plastics, providing good opacity and color stability. Zinc sulfide is also used in the production of phosphors for fluorescent lamps and cathode ray tubes.
Particle Size and Distribution
The particle size and distribution of white pigments have a significant impact on their performance. Smaller particle sizes generally result in higher opacity, brightness, and tinting strength. However, extremely small particles can also lead to increased agglomeration and dispersion problems.
Titanium dioxide pigments are available in a wide range of particle sizes, typically ranging from 0.1 to 0.5 microns. Fine particle size titanium dioxide is preferred for applications where high hiding power and gloss are required, such as in automotive coatings and high-quality paints. Coarser particle size titanium dioxide is used in applications where cost is a major factor, such as in general-purpose paints and plastics.
Zinc oxide and zinc sulfide pigments also have different particle size distributions. Fine particle size zinc oxide is used in sunscreen products to provide better UV protection, while coarser particle size zinc oxide is used in coatings and plastics. Zinc sulfide pigments are available in both fine and coarse particle sizes, depending on the specific application requirements.
Surface Treatment
Surface treatment is often applied to white pigments to improve their dispersion, compatibility, and performance. The surface treatment can modify the surface properties of the pigment particles, such as their hydrophobicity, charge, and reactivity.
Titanium dioxide pigments are commonly surface-treated with inorganic compounds, such as alumina, silica, or zirconia. These surface treatments can improve the pigment's dispersibility, weather resistance, and chemical stability. Organic surface treatments, such as silanes or fatty acids, can also be applied to enhance the pigment's compatibility with organic polymers.
Zinc oxide and zinc sulfide pigments can also be surface-treated to improve their performance. For example, surface treatment with silanes can improve the dispersion of zinc oxide in polymers, while surface treatment with organic acids can enhance the compatibility of zinc sulfide with plastics.
Performance in Different Applications
The performance of white pigments can vary depending on the specific application requirements. Different grades of white pigments are designed to meet the needs of different industries and applications.

In the coatings industry, titanium dioxide is the preferred white pigment due to its excellent hiding power, brightness, and weather resistance. Rutile titanium dioxide is commonly used in exterior coatings, while anatase titanium dioxide is used in interior coatings. Zinc oxide and zinc sulfide pigments can also be used in coatings, either alone or in combination with titanium dioxide, to provide specific properties, such as UV protection or cost savings.
In the plastics industry, titanium dioxide is widely used to provide opacity, color, and UV protection. Different grades of titanium dioxide are used depending on the type of plastic and the application requirements. Zinc oxide and zinc sulfide pigments are also used in plastics, particularly in engineering plastics and PVC products.
In the paper industry, titanium dioxide is used to improve the brightness, opacity, and printability of paper. Zinc oxide and zinc sulfide pigments can also be used in paper coatings to provide specific properties, such as UV protection or antibacterial activity.
In the cosmetics and personal care industry, zinc oxide is commonly used in sunscreen products due to its excellent UV absorption properties. Titanium dioxide and zinc sulfide pigments can also be used in cosmetics to provide color and opacity.
Cost Considerations
Cost is an important factor to consider when selecting a white pigment. Different grades of white pigments have different costs, depending on their chemical composition, particle size, surface treatment, and performance.
Titanium dioxide is generally the most expensive white pigment due to its high performance and wide range of applications. However, the cost of titanium dioxide can vary depending on the grade and the supplier. Zinc oxide and zinc sulfide pigments are generally less expensive than titanium dioxide, making them suitable for applications where cost is a major consideration.
Conclusion
In conclusion, different grades of white pigments offer unique properties and performance characteristics, making them suitable for specific applications. The chemical composition, crystal structure, particle size, surface treatment, and performance in different applications are all important factors to consider when selecting a white pigment. As a white pigment supplier, I can provide you with the technical expertise and product recommendations to help you choose the right grade of white pigment for your specific needs.
If you are interested in purchasing white pigments or have any questions about our products, please feel free to contact us for a consultation. Our team of experts will be happy to assist you in finding the best solution for your application.
References
- Lewis, R. J. (Ed.). (2007). Hawley's Condensed Chemical Dictionary. John Wiley & Sons.
- Wypych, G. (Ed.). (2019). Handbook of Fillers, Second Edition. ChemTec Publishing.
- Patton, T. C. (1979). Paint Flow and Pigment Dispersion: A Rheological Approach to Coating and Ink Technology. John Wiley & Sons.





