Exhibition | Igniting CHINACOAT! What Trump Cards Did Hongzhi New Materials Reveal in The Battle For Domestic Production?

From November 25th to 27th, 2025, Yunfu Hongzhi New Materials Co., Ltd. participated in the 2025 China International Coatings Exhibition (CHINACOAT). This exhibition not only gathered elites from the global coatings industry but also became an important platform for showcasing new technologies and promoting exchange and cooperation.

 

 

Hongzhi New Materials, Coming for a Better Future! Hongzhi Team's Exhibition Highlights

 

At the exhibition, Yunfu Hongzhi New Materials' booth attracted the attention of numerous domestic and international customers. Through detailed product introductions, demonstrations, and on-site exchanges, the exhibiting team fully demonstrated the company's professional strength and innovative achievements in coatings, inks, and automotive paints.

 

 

Simultaneously, the Yunfu Hongzhi New Materials team actively interacted and exchanged ideas with other companies, technology developers, and industry experts and scholars, jointly exploring industry development trends and technological frontiers, further expanding the company's business cooperation and development space.

 

 

This exhibition's featured application - New Applications

Precipitated Barium Sulfate M-700 Series for Applications in Non-Electrical Radiation Cooling

Precipitated barium sulfate M-700 is synthesized via the sulfuric acid process. It features uniform particle size and low surface energy, ensuring uniform dispersion and preventing agglomeration in coatings while enhancing refractive index. Its ultra-high whiteness (L value > 99.5%), near-pure impurities, and absence of elemental and free sulfur endow products with high solar reflectivity (> 95%), acid and alkali resistance, low thermal conductivity, and high transmittance to 8-13 micrometer infrared radiation. In application, it can lower the temperature of products by 3-5°C, outperforming pure nano-SiO2 systems (92% reflectivity).

 

Zinc sulfide, barium sulfate, find Hongzhi

 

 

At the 2025 China International Coatings Exhibition (Chinacoat), the entire industry is demonstrating a clear development trajectory. The enthusiastic atmosphere at the event clearly revealed three major development trends:

1：Products and technologies are moving towards differentiation and high performance.

The industry has widely recognized that low-level, homogeneous competition cannot lead to long-term development. Companies are focusing their core strategies on creating unique product strengths through technological and raw material innovation.

This manifests as the active development of products with special functions. For example, Ambition's zinc sulfide and nano-barium sulfate fillers significantly improve coatings' weather resistance, corrosion resistance, and optical properties. This pursuit of high quality and uniqueness is key for companies to escape the price war and build their own competitive advantage.

 

2：The brand value of "Made in China" is gaining widespread recognition in the global market and is accelerating its integration into the global industrial chain.

A significant highlight of this exhibition is the significantly increased favor shown by international buyers towards Chinese brands. At the Hongzhi booth, we observed that more and more foreigners value and recognize "Made in China," directly affirming the quality, performance, and technological strength of Chinese products.

Chinese companies are no longer merely participants, but have become crucial links in the global supply chain in certain niche sectors. This trend of "recognizing China and integrating into the world" signifies that Chinese coatings and materials manufacturers have moved from "following" to "running alongside" and even "leading" in some areas, entering a new stage.

 

 

3：Greening and digitalization become the twin engines driving industry upgrading.

Beyond the products themselves, the exhibition also revealed strong signals of sustainable development and intelligentization. Environmentally friendly coating technologies (such as water-based, high-solids, and low-VOCs products) remain a focus, responding to stringent global environmental requirements.

Meanwhile, digital technologies such as artificial intelligence and the Industrial Internet are deeply integrated into R&D, production, and supply chain management, helping companies improve efficiency, reduce energy consumption, and achieve innovation and green development in a smarter way.

In summary, this exhibition painted a clear picture of the industry: Chinese coating companies are winning growing global trust by focusing on internal technological innovation and creating differentiated, high-quality products. Leveraging the green and intelligent trends, they are achieving high-quality growth and truly standing out in the global market.

Ambition is a national high-tech enterprise specializing in nanoscale functional inorganic powder materials, integrating R&D, production, sales, and technical support.

The company's core products-zinc sulfide, precipitated barium sulfate, and functional masterbatches-are widely used in high-performance plastics, glass fiber reinforced composites, friction materials, UV-cured coatings, new energy battery separators, high-end automotive paints, cosmetics, electronic inks, and various packaging films and injection molded parts for home appliances. They are key materials for improving the performance of industrial products

For nearly forty years, Ambition's technical team has focused on the R&D and application of functional inorganic powder materials, and has now grown into a well-known professional manufacturer of high-quality zinc sulfide and advanced application-oriented precipitated barium sulfate, trusted by global customers.

The company has passed ISO9001/14001/45001 system certifications and participated in the formulation of the industry standard "Industrial Modified Ultrafine Precipitated Barium Sulfate" (HG/T 2774-2023). Meanwhile, relying on the "Guangdong Provincial Engineering Technology Research Center for Special Inorganic Nanomaterials," Hongzhi not only provides products but is also committed to providing customers with better and more efficient application solutions, truly becoming a bridge between materials and innovation.